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The explosion of information available online has forever changed the B-to-B buying process. It has evolved from a buyer searching for the right product, to a buyer being bombarded with product and service information. Customers can now be fully informed purchasers without ever speaking to a sales rep. The traditional sales funnel has turned completely upside down.
We can work with you to create content that will lead your potential customers through the three stages of their buying decision, before they ever connect with your sales reps.
Strategic planning is key to developing an effective lead generation marketing communications program and keeping it on track.
- Sales Objectives and Planning
- Customer /Competitive Research
- Message Development
- Content / Storytelling
Corporate and Product Positioning
We create documents and presentations that accurately reflect your unique corporate personality and provide your customers with in-depth information about your new product or business. Developing a consistent messaging style helps support your brand recognition programs. Our copywriting team will produce copy from compelling tag lines to expert PowerPoint presentations.
- Contributed Articles/White Paper Copywriting
- Email programs
- SoMe content / Blog Entries
- Power Point Development
Establishing a business relationship and trust with the press, bloggers and industry analysts are key relationships to develop and maintain. These relationships are vital to help your company achieve its sales objectives. Antarra has long term relationships with the press and the industry relations to help your business grow.
- Web Content Copywriting
- Online Press Room Development
- Event Promotion
- Database Management
We offer a host of lead generation services to help you generate sales leads.
- Social Media
- Web Development / Update
- Ad Placement
- Audience Sensing
- Feedback Analysis
Contact us today and let us help get your audience informed for your sales rep to make a sale.
How can you make your cost per lead more effective?